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Web applications

Web application development

Considering a custom app? Find out when custom development makes sense, when an off-the-shelf solution is enough, and what drives the price.

What web applications we build

  • Customer and client portals

    Give customers one place for everything that matters. We build portals for accounts, orders, contracts, documents, requests, and communication — connected to your existing systems and tailored to your processes.

  • Calculators and price configurators

    Make selection easier and speed the path from interest to inquiry or order. We build online calculators, product and service configurators, and quote tools that handle simple or complex pricing rules.

  • Marketplaces and platforms

    We build digital platforms that connect multiple sides in one place — customers and suppliers, companies and specialists, or service providers and their clients. Registrations, profiles, offers, orders, payments, messaging, ratings, and full platform admin.

  • Membership and learning portals

    Portals for communities, associations, education projects, and companies — membership, subscriptions, learning content, courses, testing, certificates, documents, and user communication.

  • Self-service applications

    Move recurring requests online so customers or employees can handle routine tasks without waiting. From submitting a request and uploading documents to tracking status — all online.

  • Specialized industry applications

    When off-the-shelf software is not enough, we build solutions around your processes — operations, records, planning, job management, data work, or other specific agendas.

When should you replace Excel with a custom app?

Excel is a great tool for records, calculations, and simple overviews. As the company grows, though, a practical spreadsheet can gradually become a system that needs more manual work, checking, and workarounds. That is when moving the process into a web app can make sense.

Typical signs Excel is no longer enough

Conflicts appear, data gets overwritten, or nobody knows which version is current.

Solution: One app and one database where everyone works with current data.

Information moves manually between Excel, accounting, CRM, or other tools.

Solution: System connections and automatic data transfer without re-typing.

Sheets, formulas, macros, and links keep growing until only a few people understand them.

Solution: A clear interface built around concrete tasks and processes.

Different users should see or edit different information.

Solution: User accounts, roles, and permissions by responsibility.

For important data, seeing the current state is no longer enough.

Solution: Change history and audit records directly in the app.

People keep doing steps governed by the same rules.

Solution: Automated workflows, checks, notifications, or document generation.

What worked for a few people or dozens of records becomes hard to manage at larger volume.

Solution: An app designed to keep growing with the company’s needs.

What changes when you move to a custom app?

  • several file versions
  • manual re-typing of data
  • complex sheets and macros
  • the same sheets for everyone
  • hard-to-trace changes
  • manual repeating tasks
  • a process dependent on Excel

You do not have to replace Excel entirely

A custom app does not mean you stop using Excel overnight. It often makes sense to start with the process that slows the company most, and keep or connect the other tools.

Custom CRM vs off-the-shelf CRM

CRM helps companies manage customers, opportunities, and communication. Most teams face the same choice — buy a ready-made product or invest in a custom CRM. The answer depends on company size, internal processes, and long-term goals.

When does off-the-shelf CRM make sense?

Ready-made CRM works well for companies that want to start quickly and don’t have highly specific processes.

  • fast deployment
  • lower upfront cost
  • regular updates
  • proven features
  • little custom development needed

When does a custom CRM make sense?

A custom CRM pays off when the company adapts to software instead of the software supporting the company’s processes.

A custom CRM is a good fit when you:

  • have a specific sales process
  • connect multiple internal systems
  • use your own databases or ERP
  • need to automate repeating work
  • want the system to evolve as the company grows

Benefits of a custom CRM

  • Built around your process

    It matches how you work — not the other way around.

  • Only what you use

    Includes the features you actually need.

  • Integrations

    Can connect to your other business systems.

  • Room to grow

    Can grow with the company without vendor lock-in from a packaged CRM.

When is it worth moving to a custom CRM?

Start considering a custom CRM if:

  • employees work around the current system’s limits
  • part of the agenda still lives in Excel
  • you often retype data between systems
  • you pay for licenses you don’t use
  • you need processes the ready-made CRM can’t support

Those are signs the software is slowing you down instead of helping.

Not sure which option is better?

We’ll help evaluate your processes and recommend whether a ready-made CRM, a customization, or a custom build is the better long-term fit — for both cost and how your company actually works.

When does a company need a new digital product?

A digital product can be a web app, customer portal, booking system, SaaS platform, or mobile app. Not every company needs one. It makes sense when you’re solving a problem that off-the-shelf tools can’t handle efficiently.

Employees spend hours on manual admin, retyping data, or juggling several systems.

A custom app can automate and connect those processes.

You’ve tried several tools and none match your needs.

Instead of bending the company to someone else’s software, it may be better to build a tailored solution.

You want to build a SaaS platform, marketplace, or another online service for customers.

In that case the digital product is the core of the business.

An original app or online service can offer what competitors don’t — better UX, faster processes, or new capabilities.

A custom digital product as a market differentiator.

How do you know it’s time for a digital product?

Ask yourself:

  • Are we losing time to repetitive admin?
  • Are we adapting to software instead of the other way around?
  • Are we using several systems that don’t talk to each other?
  • Do we want to offer customers a new online service?
  • Do we have a product idea that could generate revenue?

If you answered yes several times, it’s probably time to consider a custom digital product.

How much does a web app cost?

A custom app doesn’t have to be expensive. Many companies imagine development means an investment of millions. In reality you can start with a smaller solution that replaces the most painful Excel workflows and expand over time.

Price depends on feature scope, number of user roles, integrations with other systems, process and rule complexity, data work, admin requirements, and similar factors. The simplest solutions start in the tens of thousands of crowns.

Not every idea needs a custom app. If an existing product covers your needs, we’ll tell you. When a custom product does make sense, we’ll design something that fits your goals and budget.

Not sure whether you need a custom app?

Describe in the form or on a call how your process works today and where current tools limit you. We will look at whether custom development, improving an existing solution, or another path makes more sense.